Marketing lessons from a bootstrapped SAAS
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This post is a little to help share some of the marketing and growth lessons to help grow a startup from scratch as well as the lessons learned doing it.
1)Focus on a product that people need even if it's a competitive market
Entering a competitive market is not easy and never will be. Try to find out what exactly can differentiate you. Focus on your niche, something where you can really add value in. In Postr’s case it was crypto. The space
2) Make sure you listen to your customers
Customers are important. Listening is essential to your business. Find out what they are looking for
3) Focus on marketing
-Content and more content. There are a few ways you could market your product which include a bunch of things.
a) Getting a PR agency. They can’t guarantee anything and could be an expensive choice
b) Paying for advertising, Facebook, Twitter and Google. This is also expensive and if you have the resources it could be very good.
c) Content marketing: Google loves them The more posts the better.
Social media: Convections are difficult, they can work but it take energy and time.
d) Email marketing: This channel works and does bring convections.
The point is to try channels and to see which can bring the most conversions.
4) Content that ranks, gets views and that google likes
Googles algorithms are always changing. That’s why writing good clean content is key to getting liked by big tech.
5) Mailing lists
Surprisingly not. Email lists work a great deal. Email marketing is underused and should be used more. Keep in close contact with your users. Ask them for feedback. Use email (of course, you can use gopostr.com :P for that one!) You will probably and don’t get angry about it get ignored but that’s absolutely normal! Just keep pushing.
6) Social media
Social media is overcrowded and hard to get some serious traction from. Your up against millions of users and bots and it growing organically and bootstrapped from the product is extremely hard but its definitely good to have some presence on it
7) Your publications and content should add value
Try to focus on a niche and really dig into it. It’s a very very crowded market so finding some kind of way to stand out is essential. Why you? Why now? Why should people really be reading your content? It must be value add and it must be useful otherwise end users have no interest in reading it.
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